Too cool for school: Blake Kuwahara (the name, the man, the brand) was a UC Berkeley trained optometrist who gave up the white coat to pursue a career in frame design. Since 2014 his designs have garnered various international awards as well as become the en vogue choice for many a celebrity. Kuwahara's landmark style of the "frame within a frame" concept edged him to the forefront of the fashion eyewear world. His inspiration is drawn from things big and small: every day items, scenic vistas, high end fashion and contemporary art. A Kuwhara frame straddles the line of minimalist fashion and striking notability, with special attention paid towards sculpture and wearable constrast.

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